Social Cut is built for brands that want more than just likes and followers - we help you cut through the noise and make a real impact. Since 2016, we’ve partnered with hundreds of businesses to turn social media into measurable results - one campaign, one coffee, and a whole lot of creative energy at a time.
Our team lives and breathes social media. From viral content and engaging campaigns to data-driven strategies that deliver, we take a social-first, strategy-led approach to every project. We don’t just create content; we craft conversations, build communities, and make sure your brand is seen, heard, and remembered.
With teams in Sydney, Brisbane, and the Gold Coast, we bring local insight with national reach - and a passion for making social media feel more, well, social.
Because at the end of the day, it's not just about what you post. It's about the impact you leave behind.
THE TEAM
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THE TEAM 〰️ ⚡️ 〰️
Founder
Ella is a strategic powerhouse with a passion for turning social media into real-world results. With a Bachelor’s degree in Public Relations from QUT and a Master of Laws in Enterprise Governance from Bond University, she brings a unique blend of creativity, strategy and business acumen to every project.
As the founder of Social Cut, Ella has built an agency known for delivering big-brand results to businesses of all sizes. From helping SMEs position themselves as industry leaders with smart, social-first strategies to partnering with Government departments to reshape teams and improve efficiency and crafting national campaigns for household names - Social Cut is the go-to expert for brands that want to cut through the noise and make an impact.
Since 2016, Ella and the team have combined data-driven insights with scroll-stopping creativity to help businesses grow, connect and stand out in an increasingly crowded digital world.
Lara Petersen
Social Media Manager
Lara Petersen is a Social Media Manager with a sharp creative eye and a Gen Z approach to all things social - ensuring brands stay relevant, relatable, and always on trend. Currently completing her Bachelor of Business Management with a major in Marketing, Lara combines academic insights with real-world experience to deliver content that connects and campaigns that convert.
From tapping into the latest trends to crafting scroll-stopping posts, she understands how to speak the language of today’s audiences. Her strategic mindset and creative flair make her a go-to for brands looking to stand out in an ever-evolving digital landscape.
With Lara on board, you get more than just social media management - you get fresh ideas, a forward-thinking perspective, and content that feels as current as it is impactful.
Ruby Douglass
Partner Manager
As Partner & Portfolio Manager at Social Cut, Ruby brings a rare mix of industry insight, strategic thinking and high-touch client service. With a background as an Account Director for Bacardi and deep roots in the hospitality and lifestyle space, she understands exactly what it takes to help brands cut through and connect.
Ruby has worked alongside some of the country’s most recognisable venues and operators, building long-term relationships grounded in trust, creativity and results. She has an eye for what makes brands stand out in a competitive market - and a calm, confident way of guiding them there.
From content direction and campaign strategy to new business onboarding, Ruby’s approach is thoughtful, considered and commercially sharp. She’s the kind of partner clients trust to make their vision feel not just possible, but effortless.
Zabrina Puteri
Social Media Manager
Zabrina is a Social Media Manager with a Bachelor of Communication Science and a strong foundation in creative strategy, content and communications. She is known for her can-do attitude, sharp attention to detail and thoughtful approach to her work.
With a natural strength in analysis as well as creativity, Zabrina brings a considered lens to every project - looking beyond the surface to understand what is working, where opportunities lie and how content can better connect with an audience. She combines this with strong organisational skills and a genuine passion for producing polished, effective work.
From content creation and campaign support to reviews, reporting and refining the finer details, Zabrina is proactive, dependable and always willing to go the extra mile. She brings both creativity and care to the process, helping brands show up with clarity, consistency and impact.
Eliza Hobson
Account Manager
Eliza is a Social Media Strategist who brings a smart, insight-led approach to modern marketing. With dual bachelor’s degrees in Psychological Science and Business (Marketing), she combines behavioural understanding with strategic thinking to help brands communicate with clarity, purpose and impact.
She understands that effective marketing is not just about being creative - it is about knowing what drives people, what holds their attention and what turns interest into action. Her approach is equal parts strategic and practical, grounded in audience behaviour, data and a strong understanding of the digital landscape.
Passionate about helping brands adapt, evolve and stay culturally relevant, Eliza works closely to shape strategies that are thoughtful, effective and aligned with broader business goals. She brings both intelligence and intention to every piece of work, making complex marketing challenges feel clear, achievable and results-focused.
Katy Bedford
Photographer
Katy is a talented photographer with a sharp eye for content that makes people pause. With a Bachelor’s degree in Business Marketing and a background as a social media strategist and account manager, she brings a unique, insights-driven approach to every shoot - knowing exactly what works in the fast-paced world of social media.
Her knack for capturing static content that wows, paired with her understanding of platform trends, ensures every image isn’t just beautiful but built to perform. From polished brand shoots to lifestyle content that feels effortlessly authentic, Katy knows how to tell a story through the lens.
Bubbly, friendly, and endlessly easy to work with, she puts clients at ease and brings positive energy to every project - making content creation feel like a breeze.
Hannah Stefensen
Social Media Strategist
Hannah is a social media strategist who sees marketing as an art - and knows that passion and creativity are key to a brand’s success. With years of hands-on experience crafting result-driven social media strategies, she’s helped businesses of all sizes connect with their audiences through fresh, vibrant content that stands out in the digital noise.
Her natural creative flair, paired with a forward-thinking approach, ensures every campaign is more than just eye-catching — it’s backed by smart, strategic thinking designed to drive real results. From platform insights to content trends, Hannah has an instinct for what works and how to make it work for your brand.
Lively, tech-savvy, and always thinking ahead, Hannah is the strategist you want in your corner when you're ready to make an impact.
Patrick McKenzie
Videographer
Pat is a skilled videographer and editor with a knack for capturing content that inspires. From high-impact TikTok videos and engaging Reels to polished commercial productions, Pat knows how to create visuals that stop the scroll and spark curiosity.
With a deep understanding of what makes content resonate online, Pat balances creativity with strategy - ensuring every frame tells a story and every video serves a purpose. His friendly, approachable nature puts clients at ease, helping them feel confident and authentic on camera so their best selves shine through.
Professional, adaptable, and always tuned into the latest trends, Pat doesn’t just shoot videos - he crafts content that connects, captivates, and drives results.