Let's cut to the chase - we know social media.

Social Cut is a boutique creative agency, based in Brisbane, with a social media first approach to digital marketing. Founded in 2016, we're a young, dynamic team who are a little dog obsessed and addicted to good coffee.

We work with small to medium enterprises who understand the need to engage their audiences in authentic two-way communication in the digital space. We also act in a consulting capacity with large scale companies and government departments to activate specific digital campaigns.



Ella Doyle , Founder + Director

Ella Doyle, Founder + Director

Ella is a social media addict, but not in your typical millennial way (aka you'll rarely see her using a puppy filter while sipping her morning coffee). She's addicted to the constantly evolving sphere of social discourse and the new ways people are interacting digitally with their surroundings. She's obsessed with learning the ins and outs about how data is sourced from individuals and what that means for brands.

Ella originally graduated from QUT with a degree in Business, majoring in Public Relations. She began her career with Suncorp Bank working to create a framework around the way they communicate with their customers through social media. After a brief stint writing for the Urban List, she moved on to working at BCM (advertising agency) as their social media specialist and worked with some of Australia's biggest retail brands and various Government departments. 

Ella's passion for people and everything social media led her to climb out of the corporate jungle gym to get her feet dirty and hang out with some badass entrepreneurs to help them kickstart their dreams (using social media).

Lilli Collingwood , Graphic Design + Creative Consultant

Lilli Collingwood, Graphic Design + Creative Consultant

Lilli is our creative powerhouse thanks to her keen eye for design and ability behind the camera lens. She also has a Bachelor of Design and Communication, majoring in Graphic Design and minoring in Photographic Practice under her belt from just up the road at USC.

Lilli's a passionate creative who extends beyond the boundaries of boxes and thrives off big visions. She's all about diving into to the deep end and pushing herself to her creative limits. 

We've discovered that her love for vector design is only matched by her passion for pastels, which suits us just fine! You can find her day to day doodles over at lIllIDesigns (but don't be fooled, this gal can nail just about any brief thrown her way).

When she's not creating and curating content for the Social Cut team, you'll find her teaching classes at her local gym and exploring the Sunshine Coast.

ALLY WAYE , Influencer + Account manager

ALLY WAYE, Influencer + Account manager

Ally earned a Bachelor Degree in Entertainment Business Management from JMC Academy in the heart of Brisbane city. After finishing her studies she found her career (and heart) making its way into Social Media Marketing.

Hoping to never “work” a day in her life, Ally spends her time managing and curating some of Social Cut's Facebook ad campaigns and working with influencers and brands to negotiate wins all round.

Outside of the office you’ll find her hunting down Brisbane's best venues or attending launch events. In her down time her finger often cramps from Instagram taking over her life (surely enough if she looks distracted she’s stalking some influencer or chasing down the details of a pop-up event). If you ever catch up her for a meeting be sure to bring your four legged friend and you might just get a package discount.

Em readman , junior copywriter + marketing assistant

Em readman, junior copywriter + marketing assistant

Em’s Social Cut’s newest recruit, currently completing a Dual Degree in Business and Creative Industries at QUT. She’s a wording wizard and social curator, who didn’t realise all those years curating her Pinterest board could actually lead to a job.

Her love for writing doesn’t end in the digital world, she’s also a contributor to a number of written magazines including Orenda Magazine, Kindred Zine and Good Material Mag.

She’s a fan of Cruelty-Free Beauty, Minimalism, Living life to it's full potential and Wellness. You’ll often find her on set with the team at a shoot or bent over a laptop perfecting an Instagram caption.

From feature articles in magazines to press releases that get published, Janet’s writing gets results.

Frustrated when her own website seemed lost in cyberspace, she quickly grasped the benefits of Search Engine Optimisation (SEO), going on to complete a Diploma in Digital Marketing and becoming a certified SEO copywriter. Highly sought after for white label content, magazine editorial and email newsletters, Janet particularly enjoys the challenges of providing content for health care practitioners which complies with AHPRA guidelines.

An award-winning business woman, Janet loves using her knowledge and expertise to help other businesses succeed in the digital age.