Re-writing the Rules of Trust

Without a personal brand, your potential customers don’t know what you’re about, and find it difficult to trust you or connect with you on a deeper level.

How I Help Clients Find their Taste

Every woman is unique and uniquely beautiful because they all have a different life experience... The same goes for their wine

BUSINESS, LIFESTYLEElla Doyle13 April 2017

What’s going to be big for customer service in 2017?

So, after all the great advancements of 2016, what has 2017 got in store for us?... Well, for starters, chat bots will become more commonly used...

Branching Out Of Brisbane: How I Grew My Business Across Australia

If I were to give any advice to other young business owners who are growing their businesses beyond their home turf, it would be this....

Why are brands so emotional right now?

A tacit emotion is something you feel but don’t necessarily state (unless asked), and has important influence when you make certain decisions, like which restaurant to visit on Friday night.

The Difference Between Customer Service & Customer Experience

Customer service (CS) and customer experience (CX). Two of the most mentioned phrases a business can hear day-to-day, but what is the difference between the two?

BUSINESSElla Doyle4 April 2017Customer Experience, Customer Service, Marketing, branding

Taking the Leap - Australian High School Student to US College Grad

How I help students answer the question of “who am I?” - it is not easy for everyone to start a new life in a foreign country.

START UP, BUSINESSElla Doyle3 April 2017School, Life choices, change, women, Life Questions, University, travel, America, Australia

Gearing Up for some Active Competition

How we place our brand as a leader in active wear in a super competitive market...

OPINION, CULTURE, BUSINESSElla Doyle2 April 2017Digital Marketing, branding, online retail, retail, clothing, Instagram

Why it Pays to Play the Start-Up Odds

Did you know that 1 in 3 new businesses in Australia fail in their first year of operation and 2 out of 4 by the end of the second year? Neither did I and, if I had known, I may have thought differently about starting a new business at the age of 63!

Ask A Lawyer: 5 Tasks To Complete Before Trading

Never under-estimate the importance of having high quality contract templates in place...

What I’ve Learnt Starting Companies

"I started my first company at 16 buying electrical products from China and selling in the UK" - a word on starting companies from the Word of Mouth Marketing Guru, Xavier Parkhouse-Parker.

OPINION, BUSINESSElla Doyle27 March 2017company, ipo, Marketing, word of mouth, Start Up, business mentor, Small Business

Why it’s crucial to be REAL in business

Owning your own business is often portrayed as glamorous and smooth sailing, but in reality this is rarely ever the case!

OPINION, CULTURE, BUSINESSElla Doyle24 March 2017Small Business, Start Up, Entrepreneur, real talk, branding, competition, marketing

Finance 101 - Habits of a Savvy Business Owner

Whether you’ve been brave enough to open a startup or if you’ve had a small business for a number of years, there are always ways you can improve on the financial management of your business.

BUSINESS, START UPElla Doyle23 March 2017Finance, Accounting, Money, Money Management, Small Business, Start Up, Savvy

Lessons Learnt Raising Over $1.3m (£850k) using Crowdfunding

Crowdfunding isn’t easy, no matter how well you prepare for it, but Tutora share a few of the lessons they've learnt to help you succeed at crowdfunding too.

OPINION, BUSINESSElla Doyle19 March 2017Entrepreneur, Business, Start Up, Money, success, Investment, Small Business, Crowdfunding

The Big Questions of Small Business

Chances are if you’re in small business, you’re pretty familiar the lengthy list of questions that come with the territory. How much to charge for a service? When to launch a new product? Whether to take on new staff? The list goes on and on.

Social Media and Your Business

So you’ve been told “the future is digital” and you’ve heard your business needs to be on social media to survive but you’re wondering where the heck you should even start.

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